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Can you buy Reviews? The new marketing tools to beat the system?

There are many sources for reviews on the web to help your product or service get the attention it deserves. It is also a great way to find out what the public thinks about you. Some are well known...

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Social Brand Visibility: Multiply, Social Media for Grown Ups

While Facebook is hip, young and aimed at teenagers and young adults, Multiply’s average users range from the late 20s to the upper 30s. Facebook wants to help you increase the number of your virtual...

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Social Brand Visibility: Connotea (Great Academic Tool)

Essentially you can create a library of important articles for research and study. There is nothing to download to your computer and there is no need for cutting and pasting. References can be public,...

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What is Groupon? How Does it work?

The company offers one deal per day per a certain geographic location. It doesn’t cost the merchant a thing, but he has to share in the profits with Groupon. There are certain businesses that Groupon...

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How to Protect Your Digital Brand Online

One of the first things the small or large business manager needs to learn is how to protect your digital brand online. Your digital brand is comprised of everything that is online about you so it is...

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How Much Money Should You Make? How to Sell Online…

How much are you not making? Sell Online! Regularly, regular people are creating their own businesses by doing exactly what they like to do, what they are good at, and what is easily done in their own...

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The #140Confli: Fast, Informative & Interactive

The #140Conf by Jeff Pulver is known for short presentations and interactions, but for Long Island it has turned out to be one of the most potent networking and learning experiences I have ever seen....

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Professional Spotlight: Robert Basso

On Tuesday, November 15th, a group of everyday entrepreneurs who have proven track records from building their own successes, came together to share how they had achieved those goals on their own...

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Saying You are on Facebook Does Not a Social Strategy Make

This past week I visited a local restaurant that was preparing for the holiday season by advertising their holiday parties on a board right when you walk in.  Also on that board, were requests to...

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What does your LinkedIn account look like?

At a recent networking event, where I was discussing the benefits of social media in a marketing plan, I heard over and over again how these professionals were on LinkedIn, and therefore participating...

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